The Latest in #DigitalMarketing & #SocialMediaMarketing – November 19, 2015

Here is our take on the most notable stories in Digital and Social Media Marketing over the last seven days.

This week it is all about technology — the good and the bad. Eyeo, the company behind Adblocker Plus, met with publishers and advertisers to discuss a future relationship, Google results will now feature Facebook happenings, and see how brands are using Facebook’s 360-Degree video ads.

Adblock Plus held ‘Camp David’ peace talks with publishers and advertisers in New York last week — here’s what it learned

Business Insider | November 12, 2015

Last week Eyeo, the company behind the popular ad blocking software Adblocker Plus, met with twenty publishers, advertisers and ad technology companies down in New York City. The dinner, dubbed #CampDavid, brought together both sides in an attempt to establish an Acceptable Ads Committee. This independent committee would be in charge of advising Eyeo on which advertisers and ad types are “non-intrusive” enough to be white-listed by the ad blocker’s growing Acceptable Ads Program.

Our Take

It’s difficult to summarize the whirlwind of emotions digital marketers probably feel after hearing the outcome of the first meeting of this kind. On one side, considering that PageFair and Adobe estimated that about $10.7 billion in ad spend will be blocked this year in the US alone, any dialogue between the two sides is welcomed. However, after it was leaked that Eyeo was accepting payments from major tech companies to allow their ads to be white-listed in their Acceptable Ads Program, it has undoubtedly questioned the real motives behind Eyeo and their claim to “make the internet better for everyone.” Only time will tell if these two sides can find some common ground that will stop certain intrusive ads without completely draining the revenue sources of publishers.

Google Gifts Facebook With Mobile Search Traffic, Ad Revenue

Media Post | November 17, 2015

Facebook is allowing Google to crawl their website and display public happenings in their search results.

Our Take

While the title hints that this a one-sided deal, it is actually a win-win. While Facebook will get more traffic to their website, which means they can serve more ads and make more money, Google further establishes themselves as the top search engine. The biggest winners here are marketers who deal with SEM or Facebook. For search engine marketers, a whole new vertical of keywords and opportunities just opened up. For social media marketers, the increased traffic should add to the supply of available ad units on Facebook, which should help slow down the increase in CPMs.

First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others

Marketing Land | November 12, 2015

Brands are beginning to utilize Facebook’s new 360-degree video ads. So far the results have been very entertaining. Press play on a video below. As the video is playing, click and drag your mouse in different directions on the video to see it in action.

Our Take

This is certainly an amazing concept that should result in some great engagement for these brands. However, it is too early to tell if these are just a fad or the future of digital video.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

Let's connect today!