35.7 Billion Reasons Why You Should Plan Your Mother’s Day Marketing Now

Mother’s Day is just around the corner, and that means it’s time to start planning your marketing campaigns! Mother’s Day 2023 was expected to generate $35.7 billion in spending, so it’s definitely a holiday you don’t want to miss. There are all sorts of ways to celebrate Mother’s Day, from greeting cards and flowers to gifts and experiences. In this blog post, we’ll provide you with some fun facts, statistics, tips, and strategies to help make your Mother’s Day marketing campaign a success!

Mother’s Day Fun Facts

1. Carnations are the traditional flower for Mother’s Day
2. Ann Reeves Jarvis established a Mother’s Friendship Day in 1868 with Mother’s Day becoming a national holiday in 1914.
3. It originated in the wake of the Civil War in West Virginia to bring former foes on the battlefield back together again.
4. Mother’s Day is the second Sunday of May. Ann Reeves Jarvis died on the second Sunday in May. Her daughter Ann Jarvis honors her mother on the second Sunday in May

Mother’s Day Statistics

1. The median age for giving birth hits 30 in the US.
2. $35.7 Billion was expected to be spent on Mother’s Day 2023.
3. Top 3 gift categories; 74% Greeting Cards, 74% Flowers, & 60% Special Outings.
4. 84% of Americans said they will celebrate in 2023
5. Mother’s Day accounts for 26% of all holiday purchases for Florists

Mother’s Day Marketing Strategies

As Mother’s Day quickly approaches, now is the time to begin formulating your marketing efforts. If you are looking to do a direct mail campaign be sure to start immediately. Any strategy you outline for direct mail can be easily adapted those efforts to digital (just ask us how).

Sales

Mother’s Day is the perfect time to show appreciation and love to all the special mothers in our lives. This year, why not show your customers you care by offering them special discounts and promotions on their Mother’s Day purchases? These sales could be tailored to Mother’s treating themselves or family and friends purchasing for the Mothers in their life.

Creating a gift guide for Mother or spouses are a great way to push your sales front and center. For some gift guide strategies check out our article. Understand your audience and be sure to push products mothers actually want on their special day. No, mothers do not want cleaning supplies.

Social Media Campaigns

This Mother’s Day, make your presence felt in the digital space with enthralling social media campaigns! Create content such as videos, photos, and graphics that show your appreciation for Mothers. Launching a hashtag campaign or doing something unique like creating a donation drive for charities that help mothers in need are great ways of showing appreciation. Make sure to share your campaigns on all the social media platforms to reach as many people as possible. Social Media’s reach is also a great way to promote any of the special sales or events you may be hosting for Mother’s Day.

Advertising

Craft your Mother’s Day advertisements with colors that are synonymous with International Women’s Day and Valentine’s Day—red, pink, yellow, green, and blue. Each color is symbolic of women in different ways: Green for their protective qualities; Yellow for optimism; Pink stands as a reminder of compassion & nurturing spirit; Red emphasizes passion & strength while Blue encompasses the calm demeanor of all mothers.

While keeping the colors in mind, advertising your sales, events, or charity drives is important to keep on brand. Mother’s day is great for all types of marketing from Customer Retention, Reactivation, and Brand Awareness. No matter the campaign’s intention, it is important to make Mothers at the forefront of the campaign.

If you’re looking to honor motherly figures in your campaign, don’t just stop at biological mothers! There are many other types of “mothers” who would appreciate being acknowledged. For example, if your product/service is pet-related, consider targeting Pet Mothers too! With LiftBase‘s audience segmentation capabilities, it’ll be a breeze for you to execute the perfect campaign and make sure that all mothers get the recognition they deserve. Reach out to one of our representatives today for more help!

Events

Events are a great way to gain recognition for your business and raise awareness of what you do. Whether you host or sponsor an event, it will give people the chance to learn more about your company. For Mother’s Day, why not make sure everyone who encounters your event leaves with something special – like giving out flowers or gifts when mothers enter your store? In addition, you could provide discounts on items purchased by mums that day! And if you’re a restaurant hosting brunch this Mother’s Day – it’s guaranteed to draw in the crowds!

If you don’t have the luxury of time or space to organize an event, why not collaborate with another local business? Or if that’s not possible, look into allocating financial resources toward advertising spots.

Email Marketing

Email marketing can be an effective way to promote your Mother’s Day sales and events to your customers. Crafting specialized emails that feature discounts and special offers for mothers, or providing information about the events you’re hosting or sponsoring, can make sure that your customers know what’s planned for this special day.

In addition to highlighting special deals, email marketing can also be used to promote charitable giving or simply wish mothers a happy Mother’s Day. Encouraging customers to share their own stories about the motherly figures in their lives and offering prizes for those who participate will make sure your emails are engaging and meaningful. Give your Mother’s Day emails an edge by providing a unique voice that conveys the identity of your brand and resonates with your target audience. Segmenting customers allows you to personalize each email campaign in order to maximize engagement—doing this will make sure you stand out from the crowd.

Remember, no matter what your strategy may be, start planning early and execute accordingly so that all mothers can be acknowledged on this special day! And if you need any help setting up your email campaigns for Mother’s Day, our team at LiftEngine can help—just reach out to us today! 

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

Let's connect today!