11 Ways to Use American New Movers to Boost Your Marketing Efforts

Every year, roughly 15% of the US population picks up and moves to a new residence. This life change presents a ripe opportunity for advertisers to push products or services when demand is highest. If you’re looking for a way to boost your marketing efforts, look no further than American New Movers.

To explore how American New Movers can elevate your marketing efforts, read on for key points and ideas.

What is American New Movers?

Updated weekly, American New Movers is a prospect file that can be used for direct mail, email, and direct digital advertising. In total, this dataset combines over 18 highly vetted sources to capture 78% of all movers. Sourced from deed filings, change of address, utility connects, and financial transactions. All data goes through extensive review correction and deduplication across sources. Each record on file has a full standardized address, has gone through a move validation process, and has been enriched with demographic and transactional data.

American New Movers is overlaid with an additional 1,000+ data elements from our proprietary database, LiftBase, to give you the power to segment by move date, interests, lifestyle, wealth indicators, and so much more.

Why Use American New Movers?

American New Movers are proven to be responsive to marketing offers, so if you are looking for a way to reach new customers, this is an ideal solution. By targeting American New Movers, you can connect with people who are in the process of making a major life change and may be interested in your products or services.

The entire base is overlaid with 1,000+ data elements, so you get to hone in on a highly responsive audience. If you think your business or clients can benefit from our weekly American New Movers program, request a data card and connect with our experienced sales professionals.

How Can Marketers Use American New Movers?

American New Movers are people who have recently moved to a new address. This makes them ideal targets for businesses that want to reach new customers in their service area. Reach New Movers through direct mail campaigns, email campaigns, and as a custom audience on Facebook, Instagram, and more. By targeting American New Movers, you can connect with people who are in the process of making a major life change and may be interested in changing brands or trying your services.

Check out some use cases below:

1. Telecommunications, Internet, and Cable

When people move, they often need to sign up for new utilities. This makes new movers a great target for telecommunications, cable, and Internet companies as they set up their new home.

2. Medical Professionals

If you’re looking for a way to reach new patients, look no further than American New Movers. Every year, millions of people relocate to a new home, and as a healthcare professional, it is important to reach them before a competitor does. New Movers are a great target for healthcare professionals because they may be in need of new doctors, dentists, or other medical services.

3. Insurance Coverage

New Movers can be coming from in or out of state and are in need of new Homeowners, Renters, Health, Life insurance, etc. Offer them competitive rates to gain new loyal customers. Utilize new address and old address selects to find the perfect target audience with American New Movers. Customize your marketing campaigns toward either renters or buyers with the given selects.

4. Financial Services

New Movers are a great target for financial services. They may need help setting up utilities, getting a new bank account, or transferring their old accounts. Reach out to them with offers as soon as they arrive in the area to create a lasting relationship.

5. Home Furnishings

If you sell furniture and home décor, New Movers are an ideal target. Help them furnish their new home with a special offer or discount on your products and services. Use American New Movers location-based selects to find nearby shoppers.

6. Home Services

New movers may need help getting settled into their new homes. Reach out to them with offers for lawn care, housekeeping, painting, food delivery, power washing, and more. Use American New Movers location-based selects to find nearby shoppers.

7. Home Security

As New Movers settle into their new homes, security and safety are top of mind. Reach out to them with offers for home security systems, alarms, and monitoring services.

8. Appliances

New movers may need to replace old appliances or want to upgrade to newer, more energy-efficient models. Reach them with an offer for a free consultation, installation, or delivery. Simply use American New Movers and use the select “Owner” to find a better target audience.

9. Home Renovations

New Movers may want to make changes to their new home, such as painting, remodeling, or adding new fixtures. Reach out to them with offers for your home renovation services. Use American New Movers and use the select “Owner” to find a better target audience and increase your ROI.

10. Exercise / Fitness

New Movers may want to get fit and join a gym. Reach them with an offer for a free trial or discount on your membership. Target your marketing campaigns to new movers in your geo-location that are known to have a healthy lifestyle or use this same target audience to sell workout equipment.

11. Subscriptions

New movers are interested in making their new house a home and are looking for inspiration on how to do that. Reach new movers with an offer for home and decor-focused magazine, website, or subscription box.

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About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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