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Home / Articles / Facebook / Page 2
November 29, 2016 is #GivingTuesday and it is vital for nonprofits to participate in this hashtag holiday. In 2015, over $116 million dollars was raised in part to #GivingTuesday, and now many organizations use this day of generosity to springboard into their holiday fundraising efforts.
Facebook has rolled out a new service on October 28th that offers a preview of the ballot you’ll receive on November 8th.
In order for your non-profit to thrive, it is vital that you not only raise funds but generate awareness for your cause. Now, through Facebook Fundraising, you can do both simultaneously by tapping into the world’s largest social media platform.
Facebook is tapping into millions of people that visit “buy and sell” groups on Facebook each month with their new platform, Facebook Marketplace.
Last week, Facebook received praise from marketers for its ability to keep their users captivated through video ads, according to eMarketers' latest forecast, digital advertising will overtake television by the end of this year, and Snapchat unveiled new tools for their ad platform that will rival the other giants in the industry.
As Election Day approaches, Facebook closes the loop for voter decision making. Not only is it a vehicle for candidates to broadcast their messaging, it evens plays a role in getting voters to the polls. For these campaigns, the key is finding the most receptive individuals to engage with is of utmost importance.
Facebook introduced new features for the Slideshow ad type, which includes audio functionality, the ability to overlay text, and closer integration with Shutterstock and page image libraries. There are also new tools for mobile creation and to transform video assets and into slideshows.
Facebook is migrating to one pixel that combines both the Conversion Tracking pixel and the Custom Audience pixels. Here's what you need to know.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Despite the highly-anticipated holiday weekend, last week brought plenty of news about mobile. Google showed the world their redesign plans for a mobile-focused AdWords and Analytics platforms, a Nanigans report showed that the numbers for the Facebook Audience Network are continuing to look very promising, and in a move that signifies a shift towards mobile, Facebook is shutting down Facebook Exchange, their desktop-based retargeting ad exchange.