LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
Launch
Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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Providing marketers the data, tools, and expertise they need to scale their businesses.
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Home / Articles / #digitalmarketing
Reach new movers with American New Movers, as they make decisions about what products and services they will purchase in their new home.
Reach pre-movers with American Pre-Movers, as they make decisions about what products and services they will purchase during and after their move.
LiftEngine's President, Keith Huntoon, is starting to think about our emergence from COVID with cautious optimism. Spring 2021 has the potential to fuel the rest of the year (and beyond). Here are his thoughts on the near-future, and suggestions for how your marketing plan should be shifting.
Here are some audience targeting tips for preparation and thriving in a cookie-less digital world.
Over my 25+ years in the Direct Marketing Data business, I have seen the ups and downs of our economy bring prosperity and challenges. Looking at how direct marketers reacted to past economic downturns, as well as proven strategies and technologies not in wide use or available back then, I believe there is much that we can learn and apply to upcoming marketing plans during these unprecedented times.
Between all the uncertainty and quickly-developing news, tough decisions must be made. Does business just go on as normal? Many clients are wondering if they should continue their advertising campaigns as usual. The answer is going to depend ultimately on the industry and the organization, but it’s hard to find guidance in such an unprecedented time. You need to start with voices you know and past experiences.
Considering the size and listening frequency of Podcast consumers, Podcast Ads are becoming too opportune to ignore. Here's a high-level overview of what you need to know.