Wine & Spirit Retailer

Goal

The ultimate goal was to acquire new customers and build brand awareness.

Background

• Wine & Spirit retailer was looking to expand their clientele through a union of direct mail and digital marketing.
• Due to an extremely high average order, the client’s previous catalog marketing efforts proved to be very successful.
• Looking for an additional channel to accompany their catalogs to boost campaign ROI even more to offset rising print and postage costs.

Solution

• ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals.
• We started by onboarding the retailer’s catalog mailing list to Facebook
• Then ads were coordinated to appear before, during, and after the catalog was in the mailbox to surrounding their prospects with the Retailer’s brand and messaging.
• When the campaign was over we ran a response analysis to gauge the true impact Facebook had on the campaign as a whole.

Key Results