LiftEngine’s Privacy Policy

Last Updated: Jan. 06, 2023 9:14am

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ [PII] is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Change Log

Change log from the last 24 months.

What Personal Information Do We Collect From The People That Visit Our Blog, Website Or App?

When inquiring about information posted on our website, or when you are signing up to receive our blog’s newsletter, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.

When Do We Collect Information?

We collect information from you when you subscribe to a newsletter, respond to a promotion or survey, fill out a form, or enter information on our site.

How Do We Use Your Information?

We may use the information we collect from you when you subscribe to a newsletter, respond to a promotion or survey, fill out a form, or enter information on our site:

How Do We Protect Visitor Information?

LiftEngine uses a third party information security firm to perform vulnerability scanning in accordance with best business practices and PCI/HIPAA standards, even though we do not collect any such confidential data on our website.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, any PII data you supply is transmitted to us via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when to maintain the safety of your personal information.

Do We Use ‘Cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us understand your LiftEngine product interests based on previous or current site activity, which enables us to provide you with improved services.

We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. This may include non-PII data like your IP address, browser settings, or most-recently visited URL.

We Use Cookies To:

Compile aggregate data about site traffic and site interactions in order to offer better site experiences, products and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (e.g., Internet Explorer, Firefox, Chrome, etc.) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies, some site features may be disabled; it may affect the experience that makes the site more efficient, and some of our services may not function properly.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third-Party Links

We do not include or offer third-party products or services on our website. However, we may link to a third-party blog or article that we feel will provide complementary information to what is on our website.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles (link below). They are put in place to provide a positive experience for users.

Link: https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have implemented the following:

We, along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting Out:

You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics “Opt Out” browser add on.

California Online Privacy Protection Act [CalOPPA]

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.

See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According To CalOPPA We Agree To The Following:

How Does Our Site Handle “Do Not Track” (DNT) Signals?

We honor Do Not Track signals and will not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does Our Site Allow Third-Party Behavioral Tracking?

It’s also important to note that we allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL correspondence.

California Consumer Privacy Act Rights (“CCPA”), Virginia Consumer Data Protection Act (“VCDPA”), and Other "Request to Know" Policies

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively the “CCPA” or the “Act”), confers privacy rights on California consumers and imposes corresponding obligations on businesses subject to the Act.

The Virginia Consumer Data Protection Act (the “VCDPA”) confers privacy rights on Virginia consumers and imposes corresponding obligations on businesses subject to the Act.

LiftEngine leverages third-party data to help clients and partners make more intelligent marketing decisions.

For complete details on how LiftEngine is handling such regulations, including CCPA record keeping obligations, visit https://www.liftbasedata.com/privacy-policy/.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below: