LiftBase

LiftBase is our proprietary addressable consumer database that powers almost everything we do. Whether offline, online or omnichannel, LiftBase is a source of customer intelligence and acquisition for hundreds of brands.

The Universe

Privacy compliant and consumer-friendly. LiftBase is comprised of real people, not inaccurate online identifiers collected with opaque tracking.

LiftBase has over 250 million consumers

250 Million
US Consumers

LiftBase has over 140 million households

140 Million
US Households

LiftBase has over 600 enhanced elements

1,000+ Enhanced
Data Elements

Data Categories

Automotive

Automotive

demographic-data

Demographics

financial-data

Financial Information

life-stage-cluster

Life Stage Clusters

lifestyle-data

Lifestyle & Interests

postal-geo-data

Postal & Geo Codes

property-data

Property Information

transactional-data

Purchase & RFM Data

social-media-data

Social Media Propensities

For information regarding LiftBase, CCPA, and other "Right to Know" policies, click here.

Applications

  • Feed your strategic plan with consumer insights
  • Increase campaign response rates with improved targeting
  • Identify prospects that look and spend like your most valuable customers
  • Develop unique profiles of different product or category buyers
  • Connect with customers by deploying creative based on life-stage, gender, presence of children, and much more
  • Reactivate lapsed customers we know are spending elsewhere

It's Time for Liftoff

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