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Home / Articles / Series / Page 6
Content belonging to one of our regular series of content, including: Are You Ready, The Latest, and more.
Last week it was all about digital video and digital video ads. A company tries to make the case that nine second video ads are the way of the future, Facebook advertisers saw an 87% increase in their ROAS last quarter thanks to their digital video investment, and Snapchat is quietly becoming a major player in digital video.
If you are looking to dip your toes into digital display advertising, the Universal Ad Package is a great place to start.
Last week it was all about growth and maturation of various ad types and platforms. Facebook is growing their Audience Network offering into mobile, digital display is set to surpass search later this year, and native and video ads are "gaining momentum."
Considering we are in the midst of the holiday season, we wanted to highlight a few articles that we believe touch on some of the things on marketers' wish lists going into 2016. Here's a hint: transparency behind how ad blockers conduct business and investments in marketing technology.
Every display ad will have a set of specifications to abide by and options to take advantage of. Here are some of the most common specication and option categories.
This week it is all about technology -- the good and the bad. Eyeo, the company behind Adblocker Plus, met with publishers and advertisers to discuss a future relationship, Google results will now feature Facebook happenings, and see how brands are using Facebook's 360-Degree video ads.
This week marketers share their thoughts on the effectiveness mobile coupons have on in-store purchases, Facebook releases an awesome tool for brick and mortar stores, and young folks are now more likely to own a smartphone over a desktop/laptop computer.
Tracking pixels are tiny, virtually invisible images that are embedded in emails and web pages which track and measure the behavior of Internet users. Such pixels are sometimes referred to as Beacons, Bugs or Tags.
Two of the largest organizations in the Digital Marketing industry are the Interactive Advertising Bureau and the Digital Advertising Alliance.
Over the next two weeks we are going to dive into the three major categories of digital targeting. Here is week #1.
In the world of digital advertising, there are two major types of platforms that are used to buy or sell advertising.
When it comes to the process of buying and placing digital ads, there are several key terms and concepts to know.