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Home / Articles / Series / Page 5
Content belonging to one of our regular series of content, including: Are You Ready, The Latest, and more.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Today, we finish our discussion of digital ad types with a conversation about the ads that the Interactive Advertising Bureau (IAB) has deemed the “Rising Stars” of the Digital Video category.
Last week the most attention-grabbing headlines had to do with mobile. A recent study predicted that native advertising will surge through 2020 on mobile devices, Statista released updated mobile engagement numbers for the major social media platforms, and Instagram backed off their recently announced algorithm update after receiving tons of backlash from users.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Today, we move on to our last category in this series, digital video.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.
Mobile ad types specification that the Interactive Advertising Bureau has deemed “Rising Stars.”
Today, we move on to ad types that are popular on mobile platforms. Unlike desktop display ads, mobile ads face the unique difficulty of getting viewers’ attentions in a very limited amount of space, without disturbing the content of the webpage.
Aside from Facebook's huge earnings last quarter, last week brought forth two interesting studies/experiments. Forbes is combating ad blockers by blocking content from users who have ad blockers enabled (try to say that five times fast!). How are their readers reacting? Also, AdRoll polled US marketers as to what are some of their biggest mobile challenges. What made the top of the list?
In our last Digital Nugget post, we talked about traditional ad types that are popular for use on desktop displays. Today, we will discuss the newer ad types that the Interactive Advertising Bureau (IAB) has deemed “Rising Stars.”