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Home / Articles / Series / Page 3
Content belonging to one of our regular series of content, including: Are You Ready, The Latest, and more.
Want to know how to create a successful Valentine's Day marketing campaign? Check out these tips for some inspiration!
Want to create successful marketing campaigns? Start by targeting customers based on their New Year resolutions. Check out these tips for inspiration!
Discover how to optimize your Black Friday email campaigns with our top segmentation strategies. Drive conversions & boost sales with targeted messaging.
Discover marketing segmentation strategies for each relationship stage. Form lasting connections with DINKS, families, & golden year couples.
Unwrap the potential of your Christmas campaigns with LaunchPad's customer data insights to maximize your holiday profits.
Learn how to use financial segmentation with income, net worth, and discretionary spending to create targeted marketing strategies for your brand.
Looking to capitalize on the $20 billion that will be spent on Father's Day? We've got all the tips and tricks you need to create a successful Father's Day marketing campaign!
Wondering what audience segmentation is and how it can help your marketing? This article explains everything you need to know.
Looking to capitalize on the $35.7bn that will be spent on Mother's Day? We've got all the tips and tricks you need to create a successful Mother's Day marketing campaign!
Last week, Instagram's Stories feature turned two years old, a popular Twitter-to-Facebook setting no longer is operational for individuals and businesses, and Pinterest profiles four types of holiday shoppers who use their platform. For marketers, the popularity of Instagram's Stories and Pinterest should really start to drive interest in integrating both into their upcoming marketing mix.
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
Here's the latest in direct and digital marketing, and our take on how it will impact the industry. Snapchat expands their ad platform to include a ton of offline data and Facebook begins testing augmented reality ads.