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Home / Articles / Article / Page 9
Blog posts written by the LiftEngine team.
Mobile ad types specification that the Interactive Advertising Bureau has deemed “Rising Stars.”
Today, we move on to ad types that are popular on mobile platforms. Unlike desktop display ads, mobile ads face the unique difficulty of getting viewers’ attentions in a very limited amount of space, without disturbing the content of the webpage.
Today, LiftEngine announces the launch of ADvantage for Instagram, which will join Facebook in LiftEngine's ADvantage suite of solutions.
Aside from Facebook's huge earnings last quarter, last week brought forth two interesting studies/experiments. Forbes is combating ad blockers by blocking content from users who have ad blockers enabled (try to say that five times fast!). How are their readers reacting? Also, AdRoll polled US marketers as to what are some of their biggest mobile challenges. What made the top of the list?
In our last Digital Nugget post, we talked about traditional ad types that are popular for use on desktop displays. Today, we will discuss the newer ad types that the Interactive Advertising Bureau (IAB) has deemed “Rising Stars.”
Last week it was all about digital video and digital video ads. A company tries to make the case that nine second video ads are the way of the future, Facebook advertisers saw an 87% increase in their ROAS last quarter thanks to their digital video investment, and Snapchat is quietly becoming a major player in digital video.
If you are looking to dip your toes into digital display advertising, the Universal Ad Package is a great place to start.
Last week it was all about growth and maturation of various ad types and platforms. Facebook is growing their Audience Network offering into mobile, digital display is set to surpass search later this year, and native and video ads are "gaining momentum."
Considering we are in the midst of the holiday season, we wanted to highlight a few articles that we believe touch on some of the things on marketers' wish lists going into 2016. Here's a hint: transparency behind how ad blockers conduct business and investments in marketing technology.
Every display ad will have a set of specifications to abide by and options to take advantage of. Here are some of the most common specication and option categories.
This week it is all about technology -- the good and the bad. Eyeo, the company behind Adblocker Plus, met with publishers and advertisers to discuss a future relationship, Google results will now feature Facebook happenings, and see how brands are using Facebook's 360-Degree video ads.
This week marketers share their thoughts on the effectiveness mobile coupons have on in-store purchases, Facebook releases an awesome tool for brick and mortar stores, and young folks are now more likely to own a smartphone over a desktop/laptop computer.