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Home / Articles / Article / Page 8
Blog posts written by the LiftEngine team.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Despite the highly-anticipated holiday weekend, last week brought plenty of news about mobile. Google showed the world their redesign plans for a mobile-focused AdWords and Analytics platforms, a Nanigans report showed that the numbers for the Facebook Audience Network are continuing to look very promising, and in a move that signifies a shift towards mobile, Facebook is shutting down Facebook Exchange, their desktop-based retargeting ad exchange.
Did you know 40 million Americans move each year? Having just moved, these individuals and families want their new place to feel like home and often are willing to pay for the feeling.
Mother’s Day is the perfect time of year to target the husbands of your female customers to help them give an amazing gift to the woman in their life who means the most.
April 20 is #NationalLookAlikeDay. Find new customers for your business that look and behave like your current customers.
Today, we finish our discussion of digital ad types with a conversation about the ads that the Interactive Advertising Bureau (IAB) has deemed the “Rising Stars” of the Digital Video category.
Last week the most attention-grabbing headlines had to do with mobile. A recent study predicted that native advertising will surge through 2020 on mobile devices, Statista released updated mobile engagement numbers for the major social media platforms, and Instagram backed off their recently announced algorithm update after receiving tons of backlash from users.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Today, we move on to our last category in this series, digital video.
Since social media advertising is a new frontier for many Direct Marketers, here is a list of six things that every DM'er needs to know about.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.