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Home / Articles / Article / Page 7
Blog posts written by the LiftEngine team.
Facebook has rolled out a new service on October 28th that offers a preview of the ballot you’ll receive on November 8th.
LiftEngine President and Co-Founder, Keith Huntoon, wrote a featured article in the latest issue of The Journal of the DMA Nonprofit Federation. Read an excerpt of Keith's article.
Last week, Facebook announced new partnerships to enhance their campaign reporting, Twitter launched the 'Twitter Audience Platform', and Instagram boasted about their incredible growth this year.
Last week, Facebook received praise from marketers for its ability to keep their users captivated through video ads, according to eMarketers' latest forecast, digital advertising will overtake television by the end of this year, and Snapchat unveiled new tools for their ad platform that will rival the other giants in the industry.
Last Thursday, LiftEngine President & Co-Founder, Keith Huntoon, had the pleasure of joining a panel at the second annual MarkCon in New York City. Click the link below to view the full video of the session.
So far, 2016 has been Snapchat's year. With huge growth in both users and revenue, combined with the giants of the industry looking to parity the young mobile application, Snapchat is on pace to be a major channel for marketers in the future.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Back to School is already in full swing and digital media costs will rise by September as traffic gets heavier for peak holiday shopping season. It's the perfect time to start testing your advertising concepts and strategy to keep you ahead of the competition.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Make the summer count with these social media strategies that will keep your audience engaged with your brand beyond the season.