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Home / Articles / Article / Page 6
Blog posts written by the LiftEngine team.
Think of Prime Day as Amazon’s mid-year Black Friday. Since 2015, the company has been appointing a day in July (typically the second Tuesday of the month) to be a 24-hour period of unprecedented deals on thousands of items on the site.
Social media users and advertisers are abuzz about video content on their favorite social media platforms. On the flip side, companies are voicing their concern about digital advertising fraud. And, last but not least, we debunk the myth that Facebook is dead.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
From March 22nd to the 24th, NEMOA is bringing their semi-annual directXchange conference back to Boston. With over 200 companies already confirmed to be in attendance, here is why we are excited for the upcoming event.
According to the National Retail Federation, about 50% of Americans celebrated Valentine’s Day last year by spending over $19 billion on food, jewelry, and other types of gifts. With the second largest holiday in terms of spending right around the corner, here are some tips to make sure your Facebook ad campaigns are a success!
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.
Earlier this week, Instagram released a sneak peek of the ad types they'll be integrating into their 'Stories' feature to even further monetize the photo-sharing app. Here is what we know so far.
A couple of weeks ago, during the holiday shopping rush, I went to the Amazon pop up store at the Queens Center in Elmhurst to see what the hype was about.
"Stories" is a newer feature from Instagram that was designed to take on Snapchat. It will soon be another opportunity for advertisers to reach their audience inside Facebook's Walled Garden.
November 29, 2016 is #GivingTuesday and it is vital for nonprofits to participate in this hashtag holiday. In 2015, over $116 million dollars was raised in part to #GivingTuesday, and now many organizations use this day of generosity to springboard into their holiday fundraising efforts.
Just six months after its release in the iTunes app store, the six second video app, Vine, became the number one downloaded app with over 200 million active users. Now, just three years later, Twitter, has decided to shutdown the video app.