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Home / Articles / Article / Page 5
Blog posts written by the LiftEngine team.
On August 1st, the Direct Marketing Association of Washington will be hosting their annual Bridge Conference down in Washington D.C. With the date quickly approaching, here are five reasons we are excited to once again be in attendance.
National Tequila Day, National Ice Cream Day and Coast Guard Day are just a few upcoming holidays that could be used as a topic for your next social media campaign. See the most notable days across the next two months and get inspired from a few of our campaign ideas!
From May 2nd to May 4th, CohereOne is hosting their annual summit in the heart of Chicago. Here are five things that we are excited for.
Over the next few posts, we will be diving into many of Facebook's Marketing Objectives. This week, we are looking at ‘Brand Awareness’. Here's what you need to know.
The next 90 days brings a wide range of federal, religious, and social media holidays.
Last week, Twitter began publicly testing an interesting new subscription ad model, Snapchat once again rolls out an ad platform update, and LinkedIn launches new Lead Ads.
Facebook is adding two new features to their advertising repertoire: one that could bridge the gap between online and in-store, and another aimed at eliminating a deceptive advertising issue, accidental clicks. Meanwhile, Instagram is encouraging conversations in the comments section through their latest update. Last but not least, we take a look at Podcasts in our Stat of the Week!
Snapchat released a new self-serve tool in their ad platform while Pinterest is getting into the search game, making it easier for users to explore everything the site has to offer. On the brand front, dating app Hinge is taking an innovative approach to targeting lonely wedding guests. Finally, Adweek provided some interesting statistics on travel-related social media.
Sales tax holidays are periods of the year where a state's sales taxes are temporarily lowered or lifted. Consider working these into your marketing campaigns.
Facebook has rolled out new ad types within the Messenger and Marketplace. In addition, the social media giant took a stance to combat #fakenews, which will impact all publishers. Finally, we highlight a Hershey campaign that is generating buzz for a new product by going digital-first.
In a social media marketing world where headlines are dominated by Facebook, Instagram, and Snapchat, Pinterest is becoming a must-test for advertisers. Along with great creative, in order to have a successful test you'll need an equally great ad targeting plan. Here's everything you need to know about Pinterest's ad targeting options.
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for them, Instagram released new retargeting options to enhance their current ad offering, and Instagram is giving some advertisers a free preview of their newest, Snapchat-inspired ad product.