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Home / Articles / Article / Page 4
Blog posts written by the LiftEngine team.
Google Ads gives advertisers the option to target their specific customers through audience onboarding. Referred to as Google Match, there are a number of qualities that makes Google's offering different from its competitors. Whether you are new to Google Ads, or interested in running a campaign to a Matched audience for the first time, here's what you need to know.
At F8 last week, Facebook unveiled a redesign that’s simpler, faster, more immersive, and focuses strongly on Stories. For marketers, this push to Stories presents an opportunity to deliver your message in a fullscreen, immersive environment on Facebook and/or Instagram.
In honor of Pinterest’s IPO last week, our Digital Strategy Team has put together some quick tips in a PDF for marketers looking to grow an email list using the social media platform.
Among 300+ metrics are three different types of "clicks." Each flavor of click metrics can tell its own important story.
All Facebook marketers should be testing retargeting in their Marketing plans. Here are three strategies that you should test.
Simple to execute, there is still time to strategize and launch a Facebook campaign to boost your holiday demand. Here are some tips to help maximize the impact of this multi-channel approach.
The most efficient way to reach potential customers could involve leveraging Facebooks Remarketing Ads, re-engaging those already familiar with your brand.
Many advertisers will be turning to Facebook for Black Friday and Cyber Monday. Here are three things that you should be testing to help stand out.
Last week, Instagram's Stories feature turned two years old, a popular Twitter-to-Facebook setting no longer is operational for individuals and businesses, and Pinterest profiles four types of holiday shoppers who use their platform. For marketers, the popularity of Instagram's Stories and Pinterest should really start to drive interest in integrating both into their upcoming marketing mix.
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
From mid-July through September 2018, 29 million households plan to spend a total of $27.6 billion for primary and high school students. With this type of volume, Back to School is the second largest spending season behind Black Friday/Cyber Monday.
Here's the latest in direct and digital marketing, and our take on how it will impact the industry. Snapchat expands their ad platform to include a ton of offline data and Facebook begins testing augmented reality ads.