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Home / Articles / Article / Page 3
Blog posts written by the LiftEngine team.
Between all the uncertainty and quickly-developing news, tough decisions must be made. Does business just go on as normal? Many clients are wondering if they should continue their advertising campaigns as usual. The answer is going to depend ultimately on the industry and the organization, but it’s hard to find guidance in such an unprecedented time. You need to start with voices you know and past experiences.
CCPA’s impact is being felt far beyond California. None of us knows exactly how all of this is going to shake out, but Keith Huntoon, LiftEngine President and Co-Founder, predicts a few winners and losers.
Considering the size and listening frequency of Podcast consumers, Podcast Ads are becoming too opportune to ignore. Here's a high-level overview of what you need to know.
Every day, TikTok users spend 52 minutes on the app swiping through or uploading new videos. Considering the share of screen time, combined with TikTok's growing popularity and advertising platform, the question must be asked: Is TikTok right for your marketing plan?
CCPA is more likely the beginning of data privacy regulations than the end. What comes next is anyone’s guess, but the group behind the Californians for Consumer Privacy (CCP) is not standing still. The organization released what we are referring to as CCPA V2 in September 2019, which they’re hoping to get on the ballot in November 2020. Here's what you can do to prepare.
Consumers continue to shop earlier every year for the holidays, and more consumers than ever are using mobile devices for pre-purchase research and transactions. It’s not too late to build a multi-channel campaign leading up to Black Friday on November 29, 2019 that easily taps into these trends. Here are some strategies that are sure to drive home results for your business through the holiday season.
In order to make the most of this shortened window between Giving Tuesday and the Holiday Season, a seamless transition between Giving Tuesday and the Holiday Season is important. Here are some strategy ideas for media planning over this period.
With Giving Tuesday quickly approaching, how can you maximize donation revenue and ride that success into the holiday season? Our first article on Giving Tuesday shares some ideas to help you formulate a general strategy, including: Setting a clearly defined goal, dedicating your social media profiles to Giving Tuesday, and planning to ask for donations of time and advocacy in conjunction of money.
Facebook's Reach Marketing Objective is a relatively straight-forward concept. You are directing Facebook to serve ads to as many unique individuals as possible.
While integrating the latest tech into your business routine can come with a hefty price tag, there’s some tech you simply cannot afford to ignore. So, before you brush tech updates off as too expensive or too unnecessary, be sure to read through this list of simple, yet crucial, tech updates every small business needs to grow, thrive and survive.
Historically, measuring ROAS on digital campaigns was far from precise, relying heavily on cookies and UTM codes. With the popularization of audience onboarding and first-party tracking pixels, pixel-based ROAS and response analyses are the next wave of measurement methods for this metric. While tracking pixels can provide a higher level of confidence, it's hard to compete with a Response Analysis. Here's why.
Back in the Summer of 2015, Amazon planned to celebrate their 20-year anniversary by launching Prime Day. With Prime Day 2019 on the horizon, there is a huge opportunity for retailers to push their brands in front of an audience looking to spend. Here are some advertising ideas to make the most of Prime Day.