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Home / Articles / Article / Page 2
Blog posts written by the LiftEngine team.
Ever wondered what a data append is and what it can do for your business? Wonder no more! This article explains everything you need to know about data appends and how they can help improve your marketing.
Whether it's customer birthdays or gifting holidays, reaching out early with the right creative is vital for revenue performance.
Apple iOS 15 is stepping up its privacy on the email front, adopting new measures that will greatly impact how we've been gauging email success for the last 20+ years.
With Local Campaigns, Google goes out and pushes ads to those nearest your physical locations across a number of their platforms. This is a great way to promote many locations at scale and have your locations promoted to those in the market for your services or products. Here's what you need to know about Google's Local Campaigns.
One of the more difficult pieces of your post-pandemic marketing strategy will be building target audiences, as so much has changed on the consumer side over the last 16 months. Here are some ideas to help start that process.
LiftEngine's President, Keith Huntoon, is starting to think about our emergence from COVID with cautious optimism. Spring 2021 has the potential to fuel the rest of the year (and beyond). Here are his thoughts on the near-future, and suggestions for how your marketing plan should be shifting.
Digital marketing is getting more competitive every year, and 2021 is no different. To get the best results from your digital marketing, you should be constantly testing new platforms and targeting options. Here are three you should try this year.
As a marketer, your email list is one of the most powerful tools in your arsenal. In order to keep performance strong, it's important to keep the look and feel of your emails fresh with new creative elements and features. Here are three creative items you should test in 2021.
Here are some audience targeting tips for preparation and thriving in a cookie-less digital world.
Facebook Groups can provide value not only for your future marketing plans but to your everyday life. Here are some tips on Groups.
Over my 25+ years in the Direct Marketing Data business, I have seen the ups and downs of our economy bring prosperity and challenges. Looking at how direct marketers reacted to past economic downturns, as well as proven strategies and technologies not in wide use or available back then, I believe there is much that we can learn and apply to upcoming marketing plans during these unprecedented times.
As society evolves in a COVID-19 world (and beyond), there is anecdotal evidence that most companies are seeing drastic shifts in their customer profiles as consumer needs are being prioritize accordingly. What does this mean for your current Predictive Data Models? Here's what we are telling clients and partners.