LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
Launch
Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
About Us
Providing marketers the data, tools, and expertise they need to scale their businesses.
Clients
We work with hundreds of brands. Here are a few.
Successes
How we are helping clients meet their marketing goals.
Data
Solutions
Categories
About
Articles
Contact
Home / Articles / Article / Page 10
Blog posts written by the LiftEngine team.
For both Marketers and List Brokers who rent multiple lists for acquisition campaigns, measuring the impact each list has on the success of the campaign is vital.
Tracking pixels are tiny, virtually invisible images that are embedded in emails and web pages which track and measure the behavior of Internet users. Such pixels are sometimes referred to as Beacons, Bugs or Tags.
Two of the largest organizations in the Digital Marketing industry are the Interactive Advertising Bureau and the Digital Advertising Alliance.
Over the next two weeks we are going to dive into the three major categories of digital targeting. Here is week #1.
In the world of digital advertising, there are two major types of platforms that are used to buy or sell advertising.
Facebook is finally opening up the Instagram advertising platform to marketers everywhere. Here is the breakdown of the different ad types.
When it comes to the process of buying and placing digital ads, there are several key terms and concepts to know.
Throughout Digital Marketing there are many keywords that commonly pop up. Here are five that you need to know.
With over $68 billion changing hands, the question has to be asked: how are digital advertisers being charged?
As in your personal life, Digital Marketers care a lot about Impressions - especially good impressions.
Digital Marketing covers a wide range of channels, platforms, and tactics. In order to cut through the clutter, here are the big nine.
Here are six things that must be considered and planned out before you start building an input file for a Predictive Data Model.