LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
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Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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The latest posts, white papers, and announcements.
CCPA is more likely the beginning of data privacy regulations than the end. What comes next is anyone’s guess, but the group behind the Californians for Consumer Privacy (CCP) is not standing still. The organization released what we are referring to as CCPA V2 in September 2019, which they’re hoping to get on the ballot in November 2020. Here's what you can do to prepare.
Consumers continue to shop earlier every year for the holidays, and more consumers than ever are using mobile devices for pre-purchase research and transactions. It’s not too late to build a multi-channel campaign leading up to Black Friday on November 29, 2019 that easily taps into these trends. Here are some strategies that are sure to drive home results for your business through the holiday season.
In order to make the most of this shortened window between Giving Tuesday and the Holiday Season, a seamless transition between Giving Tuesday and the Holiday Season is important. Here are some strategy ideas for media planning over this period.
With Giving Tuesday quickly approaching, how can you maximize donation revenue and ride that success into the holiday season? Our first article on Giving Tuesday shares some ideas to help you formulate a general strategy, including: Setting a clearly defined goal, dedicating your social media profiles to Giving Tuesday, and planning to ask for donations of time and advocacy in conjunction of money.
Facebook's Reach Marketing Objective is a relatively straight-forward concept. You are directing Facebook to serve ads to as many unique individuals as possible.
A recent study found the average person spends almost 2.5 hours on Social Media every day. The most surprising stat is that Facebook-owned properties are consumed nearly two hours everyday, globally. Facebook leads the top spot with 58 minutes per day, but Instagram is closing the gap at second place with 53 minutes per day.
While integrating the latest tech into your business routine can come with a hefty price tag, there’s some tech you simply cannot afford to ignore. So, before you brush tech updates off as too expensive or too unnecessary, be sure to read through this list of simple, yet crucial, tech updates every small business needs to grow, thrive and survive.
Location Targeting uses a combination of user-entered and GPS data to show ads to everyone currently in that location, to only those individuals who live there, and more.
Historically, measuring ROAS on digital campaigns was far from precise, relying heavily on cookies and UTM codes. With the popularization of audience onboarding and first-party tracking pixels, pixel-based ROAS and response analyses are the next wave of measurement methods for this metric. While tracking pixels can provide a higher level of confidence, it's hard to compete with a Response Analysis. Here's why.
Back in the Summer of 2015, Amazon planned to celebrate their 20-year anniversary by launching Prime Day. With Prime Day 2019 on the horizon, there is a huge opportunity for retailers to push their brands in front of an audience looking to spend. Here are some advertising ideas to make the most of Prime Day.
Google Ads gives advertisers the option to target their specific customers through audience onboarding. Referred to as Google Match, there are a number of qualities that makes Google's offering different from its competitors. Whether you are new to Google Ads, or interested in running a campaign to a Matched audience for the first time, here's what you need to know.
At F8 last week, Facebook unveiled a redesign that’s simpler, faster, more immersive, and focuses strongly on Stories. For marketers, this push to Stories presents an opportunity to deliver your message in a fullscreen, immersive environment on Facebook and/or Instagram.