LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
Launch
Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
About Us
Providing marketers the data, tools, and expertise they need to scale their businesses.
Clients
We work with hundreds of brands. Here are a few.
Successes
How we are helping clients meet their marketing goals.
Data
Solutions
Categories
About
Articles
Contact
The latest posts, white papers, and announcements.
Over my 25+ years in the Direct Marketing Data business, I have seen the ups and downs of our economy bring prosperity and challenges. Looking at how direct marketers reacted to past economic downturns, as well as proven strategies and technologies not in wide use or available back then, I believe there is much that we can learn and apply to upcoming marketing plans during these unprecedented times.
As society evolves in a COVID-19 world (and beyond), there is anecdotal evidence that most companies are seeing drastic shifts in their customer profiles as consumer needs are being prioritize accordingly. What does this mean for your current Predictive Data Models? Here's what we are telling clients and partners.
Between all the uncertainty and quickly-developing news, tough decisions must be made. Does business just go on as normal? Many clients are wondering if they should continue their advertising campaigns as usual. The answer is going to depend ultimately on the industry and the organization, but it’s hard to find guidance in such an unprecedented time. You need to start with voices you know and past experiences.
We hope that your friends & families are safe through the initial spread of COVID-19. For LiftEngine, production has moved along unabated as we work from home.
CCPA’s impact is being felt far beyond California. None of us knows exactly how all of this is going to shake out, but Keith Huntoon, LiftEngine President and Co-Founder, predicts a few winners and losers.
After a year in development, LiftEngine is excited to announce the release of their Accelerated Merge/Purge platform, AMP.
Considering the size and listening frequency of Podcast consumers, Podcast Ads are becoming too opportune to ignore. Here's a high-level overview of what you need to know.
Every day, TikTok users spend 52 minutes on the app swiping through or uploading new videos. Considering the share of screen time, combined with TikTok's growing popularity and advertising platform, the question must be asked: Is TikTok right for your marketing plan?
CCPA is more likely the beginning of data privacy regulations than the end. What comes next is anyone’s guess, but the group behind the Californians for Consumer Privacy (CCP) is not standing still. The organization released what we are referring to as CCPA V2 in September 2019, which they’re hoping to get on the ballot in November 2020. Here's what you can do to prepare.
Consumers continue to shop earlier every year for the holidays, and more consumers than ever are using mobile devices for pre-purchase research and transactions. It’s not too late to build a multi-channel campaign leading up to Black Friday on November 29, 2019 that easily taps into these trends. Here are some strategies that are sure to drive home results for your business through the holiday season.
In order to make the most of this shortened window between Giving Tuesday and the Holiday Season, a seamless transition between Giving Tuesday and the Holiday Season is important. Here are some strategy ideas for media planning over this period.
With Giving Tuesday quickly approaching, how can you maximize donation revenue and ride that success into the holiday season? Our first article on Giving Tuesday shares some ideas to help you formulate a general strategy, including: Setting a clearly defined goal, dedicating your social media profiles to Giving Tuesday, and planning to ask for donations of time and advocacy in conjunction of money.