LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
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LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
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Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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The latest posts, white papers, and announcements.
As Election Day approaches, Facebook closes the loop for voter decision making. Not only is it a vehicle for candidates to broadcast their messaging, it evens plays a role in getting voters to the polls. For these campaigns, the key is finding the most receptive individuals to engage with is of utmost importance.
Facebook introduced new features for the Slideshow ad type, which includes audio functionality, the ability to overlay text, and closer integration with Shutterstock and page image libraries. There are also new tools for mobile creation and to transform video assets and into slideshows.
So far, 2016 has been Snapchat's year. With huge growth in both users and revenue, combined with the giants of the industry looking to parity the young mobile application, Snapchat is on pace to be a major channel for marketers in the future.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Facebook is migrating to one pixel that combines both the Conversion Tracking pixel and the Custom Audience pixels. Here's what you need to know.
Back to School is already in full swing and digital media costs will rise by September as traffic gets heavier for peak holiday shopping season. It's the perfect time to start testing your advertising concepts and strategy to keep you ahead of the competition.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Make the summer count with these social media strategies that will keep your audience engaged with your brand beyond the season.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Despite the highly-anticipated holiday weekend, last week brought plenty of news about mobile. Google showed the world their redesign plans for a mobile-focused AdWords and Analytics platforms, a Nanigans report showed that the numbers for the Facebook Audience Network are continuing to look very promising, and in a move that signifies a shift towards mobile, Facebook is shutting down Facebook Exchange, their desktop-based retargeting ad exchange.