LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
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LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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The latest posts, white papers, and announcements.
Snapchat released a new self-serve tool in their ad platform while Pinterest is getting into the search game, making it easier for users to explore everything the site has to offer. On the brand front, dating app Hinge is taking an innovative approach to targeting lonely wedding guests. Finally, Adweek provided some interesting statistics on travel-related social media.
Sales tax holidays are periods of the year where a state's sales taxes are temporarily lowered or lifted. Consider working these into your marketing campaigns.
Facebook has rolled out new ad types within the Messenger and Marketplace. In addition, the social media giant took a stance to combat #fakenews, which will impact all publishers. Finally, we highlight a Hershey campaign that is generating buzz for a new product by going digital-first.
In a social media marketing world where headlines are dominated by Facebook, Instagram, and Snapchat, Pinterest is becoming a must-test for advertisers. Along with great creative, in order to have a successful test you'll need an equally great ad targeting plan. Here's everything you need to know about Pinterest's ad targeting options.
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for them, Instagram released new retargeting options to enhance their current ad offering, and Instagram is giving some advertisers a free preview of their newest, Snapchat-inspired ad product.
Think of Prime Day as Amazon’s mid-year Black Friday. Since 2015, the company has been appointing a day in July (typically the second Tuesday of the month) to be a 24-hour period of unprecedented deals on thousands of items on the site.
Social media users and advertisers are abuzz about video content on their favorite social media platforms. On the flip side, companies are voicing their concern about digital advertising fraud. And, last but not least, we debunk the myth that Facebook is dead.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
From March 22nd to the 24th, NEMOA is bringing their semi-annual directXchange conference back to Boston. With over 200 companies already confirmed to be in attendance, here is why we are excited for the upcoming event.
According to the National Retail Federation, about 50% of Americans celebrated Valentine’s Day last year by spending over $19 billion on food, jewelry, and other types of gifts. With the second largest holiday in terms of spending right around the corner, here are some tips to make sure your Facebook ad campaigns are a success!
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.